Gay chevrolet

In ads that ran Friday night during the Opening Ceremonies of the Olympics, all-American car manufacturer Chevrolet spotlighted a melange of diverse, real-life families that included gay couples, interracial couples, and couples that were both same-sex and interracial. Food Wars.

Still Standing. Lifestyle Entertainment. This story is available exclusively to Business Insider subscribers. Tech Science. HOME Subscribe. The push by big brands to take a stand in favor of gay marriage comes at a time when young people increasingly want the companies whose products they buy to reflect their personal values.

Chevrolet is setting aside product pitches in its largest-ever outreach campaign to the LGBTQ community. In sharp contrast to the anti-gay policies of the Olympics host country, Russia, the default setting for America's biggest corporations these days is one that accepts, if not promotes, gay marriage.

Become an Insider and start reading now. Boot Camp. Chevrolet's statement follows an outbreak of branded celebrations that occurred when the Supreme Court struck down the Defense of Marriage Act this past June. Log in. Small Business. Reviews Tech. Markets Stocks.

For now, Chevy wants to make clear what it stands for. Have an account? The Better Work Project. Authentic Voices of Pride by LGBTQ Nation and Chevrolet shines a light on LGBTQ+ issues through firsthand stories from within our community. At this point, taking a stance in opposition to gay marriage, as was done in by fast-food chain Chick-fil-A , is a far riskier move for brands than making a statement in support.

So Expensive. Video Big Business. The ads, made by Commonwealth Detroit, make Chevrolet the first brand to show a gay couple in an ad at the Olympics and the latest in a long line of major companies that have explicitly associated themselves with gay marriage in their advertising.

The economic incentives for pro-gay advertising notwithstanding, brands like Chevrolet that integrate families with gay couples into their advertising can be credited with or blamed for, depending on your perspective helping to re-enforce the idea that gay families are normal, natural members of American society.

Read next. Welcome to Gay Buick GMC! We are your elite Buick GMC and used car dealer in Dickinson, TX. Schedule a test drive to get behind the wheel of a brand new Buick or GMC today!. It's one thing for a relatively young West Coast tech operation like Microsoft to support gay marriage, and another thing entirely for Chevrolet, a paragon of American tradition located smack dab in the middle of the country.

Browse our new, used, and pre-owned Chevrolet vehicles and visit Gaye Chevrolet for your certified Chevy service and genuine Chevrolet parts today!. The sales push can come later. Real Estate. For brands, supporting gay marriage offers an opportunity to appeal to these young people by taking a stand on an issue that remains controversial in the public arena, but has largely been decided among younger Americans.

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